Demoralize the Democratic base with phony press releases and whisper campaigns.
Attack oponents strength with character assasination.
Suppress the vote in every possible way.
Buy some people off with tax cuts.
Scare the rest into voting against their own interests.
Attack and smear personality and values of the candidate
Use dog whistle politics of fear, race, religion, economics, guns, violence to incite your base
Talk about personal issues and ignore facts of your positiion