On 5 Oct 2010 @OK_Magazine quoted @joemcelderry91 as saying that coming out was "helpful" to him. Of course it was! They gave him a whole page of free PR in their prestigious mag to talk about his sexuality and plug his new album! Depending on where it is, it costs from £16-27,000 to actually buy a page of advertising in OK! and Joe got that free from them for talking about being gay! How long did the interview last? 30 minutes? That's over £30,000 an hour Joe's making from his sexuality. Just shows how #XFactorProstitution pays doesn't it:

Who is sleazier, Joe McElderry or Chloe Mafia? What is the difference between X Factor stars Chloe Mafia and Joe McElderry, who both made money from their sexuality via pages of free publicity from The Sun (here:

http://www.thesun.co.uk/sol/homepage/showbiz/tv/x_factor/3115464/X-Factor-hopeful-works-as-hooker.html and here:

http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/3076084/Joe-McElderry-admits-that-he-is-gay.html)

other than the facts that (1) Joe charges over 10 times more an hour than Chloe for his services as a singer and model and (2) she is honest about what she does whereas he poses as a role model for young people and marketed himself as gay with a clearly dishonest coming-out story, at the time best suited to maximise sales for his new album? So why does the Sun call Chloe a “hooker” but Joe a “hero”?