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by joecomments
on 18/7/11
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Is this how showbiz works? On 8 March 2011 Joe McElderry appeared at a gig in the Hoxton Bar and Grill singing with No Expectations, an amateur band fronted by two TV execs including ITV’s Director of TV Peter Fincham.

The gig was supposedly in aid of Great Ormond Street Hospital but just 2 months later, it's announced that Joe will be taking part in the new series of Popstar to Operastar - produced by ITV. This maybe a coincidence but Joe somehow always seems to make more out of his "charity" work in terms of PR value than he puts in.

After all, how much better off is he going to be because of appearing on the show? And it's amazing that there just happen to be cameras and press present every time he makes a charity visit to sick children (see below).

And if there's any doubt as to Joe's priorities in music, the source who briefed Dean Piper (article Sunday Mirror 8/5/11 p13) makes all clear: Joe's pop career has flopped but he is concentrating on using the money he got out of it to buy property in South Shields and London so that he "has something to show" for it. No musical or artistic legacy then, just more money for Joe as he kisses goodbye to all his popfans and heads off into the operatic sunset.

How Joe McElderry exploits sick children:

Monday 6th December 2010:

Joe McElderry is really plumbing the depths of #presstitution with his Daily Star interview today, using a sick child to promote his latest single:

'And as Joe cuddled nine-month-old Mela Dohah, from Sutton, Surrey, it’s clear he understands how precious young life is.

Which is why he’s determined to make the most of his X Factor opportunity.

He reveals: “Every performance matters and I’m more determined than ever now.

“I’m going to try my hardest to get this next single to number one and just carry on doing as much good work as I can."'

Yes, that's right Joe: when "normal" people see a really ill child, they automatically connect her with their own financial success. How low can you sink: you'll be selling your own sexuality to the papers next..oh wait, you've already done that haven't you?

Full story:
http://www.dailystar.co.uk/news/view/166203/Joe-McElderry-Exclusive
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