PUT PEOPLE, NOT TECHNOLOGY, FIRST IN CRAFTING COMMUNICATION STRATEGY. Communication is a broad field that includes 1) mass communications (yes, with s), 2) intra- and interpersonal communication (no, without s), and 3) organizational communication (again, without s). It's important to note that digital technology enhances communication capability and is not primary, but secondary. To craft communication strategy in your organization or personal life, put people, not technology, first.
