PUT PEOPLE, NOT TECHNOLOGY, FIRST IN CRAFTING COMMUNICATION STRATEGY. Communication is a broad field that includes 1) mass communications (yes, with the s), 2) intra- and interpersonal communication (yes, without the s), and 3) organizational communication (again, without the s). It's important to note that digital technology enhances communication capability and is not primary. To craft communication strategy in your organization or personal life, put people, not technology, first.
