On the global scale, the customer demographic of luxury goods is not white men with careers in corporate America smoking their big fat cigars or blonde hair, blue eyed ladies who lunch at Saks. Will you serve your true big spenders or are you caught up on thinking that this is some kind of asian invasion?
Why knowing your luxury customers is a necessity https://www.epsilon.com/a-brand-new-view/region/us/knowing-luxury-customers-necessity/