Morning Communications Breakdown
RUSH: Communication. I have to go off on a tangent here for just a second, folks. I have to share this with you. Communication is what I do. It is my business. Communication in my business, and as you know, I'm the mayor of Realville, and so things to me are literal. And I have spent -- I wouldn't even be bothering you but I've spent the last 20 minutes, 30 minutes in a miscommunication.
Let me read something to you and ask you what you think. You're talking to somebody at a website and you want to order some stuff, okay? And you get this note. You've ordered things on this website countless times, so you've got an order history, and you have some outstanding orders, some things you've ordered that haven't yet been delivered. Okay, you got the setup now?
I order things from a website, there are outstanding orders that have not yet shipped, and I may be ordering more of this stuff, but I don't know yet, or I might buy it direct from the store, haven't figured out what I'm gonna do yet. So in the midst of this I get a note: "I'm being told by my colleague that an order from your store is being shipped in one day."
I said, "Wait a minute, I haven't ordered anything. I haven't got a shipping notice."
What does that mean to you? When you get a note: "I'm being told by my colleague that an order from your custom store is being shipped in one day," what does that mean to you? It means something is coming to you tomorrow, right? No, it's not what he meant. And for the last 30 minutes I've been going back and forth, "Could you find the order for me? I haven't ordered anything that's shipping tomorrow," particularly this product. It's about a particular product here and I haven't ordered any of these.
And that's not what he meant. What he meant was, "I'm told by a colleague that if you order something today, it will ship tomorrow." And all along I have thought that I've been told that an order that I didn't make is shipping tomorrow. The reason I'm doing this, I could have been doing show prep the last 30 minutes. I've been dealing with this, trying to figure out what the hell did I order? In these days of credit card fraud, I mean, you can't be too careful. So I'm trying to figure out, "I didn't order any of these, what do you mean they're coming tomorrow?"
"No, no, no, I mean if you order, we're shipping really fast, we'll ship it tomorrow."
I said, "Well, why didn't you say "would be" instead of "is"? I'm not getting it 'cause I didn't order it. That's the whole point. I've been trying to track down an order I didn't make and that's not what they were telling me. They were trying to tell me that if I ordered something, it would ship tomorrow. This place has a very, very slow shipping process. Things in stock take two weeks before they even ship 'em. And then they come from Lantau Island, Hong Kong, via Japan, via Anchorage, via South Korea, then finally Louisville or wherever and then they show up. I know.
My point here, I am a communication specialist, highly trained, highly educated, highly developed. And it's a learning experience, it makes me think, okay, how do I say things to you and how are you interpreting them? I examine this stuff all the time. I try to be as precise as I can. In fact, it really gets frustrating.
RUSH: Communication. I have to go off on a tangent here for just a second, folks. I have to share this with you. Communication is what I do. It is my business. Communication in my business, and as you know, I'm the mayor of Realville, and so things to me are literal. And I have spent -- I wouldn't even be bothering you but I've spent the last 20 minutes, 30 minutes in a miscommunication.
Let me read something to you and ask you what you think. You're talking to somebody at a website and you want to order some stuff, okay? And you get this note. You've ordered things on this website countless times, so you've got an order history, and you have some outstanding orders, some things you've ordered that haven't yet been delivered. Okay, you got the setup now?
I order things from a website, there are outstanding orders that have not yet shipped, and I may be ordering more of this stuff, but I don't know yet, or I might buy it direct from the store, haven't figured out what I'm gonna do yet. So in the midst of this I get a note: "I'm being told by my colleague that an order from your store is being shipped in one day."
I said, "Wait a minute, I haven't ordered anything. I haven't got a shipping notice."
What does that mean to you? When you get a note: "I'm being told by my colleague that an order from your custom store is being shipped in one day," what does that mean to you? It means something is coming to you tomorrow, right? No, it's not what he meant. And for the last 30 minutes I've been going back and forth, "Could you find the order for me? I haven't ordered anything that's shipping tomorrow," particularly this product. It's about a particular product here and I haven't ordered any of these.
And that's not what he meant. What he meant was, "I'm told by a colleague that if you order something today, it will ship tomorrow." And all along I have thought that I've been told that an order that I didn't make is shipping tomorrow. The reason I'm doing this, I could have been doing show prep the last 30 minutes. I've been dealing with this, trying to figure out what the hell did I order? In these days of credit card fraud, I mean, you can't be too careful. So I'm trying to figure out, "I didn't order any of these, what do you mean they're coming tomorrow?"
"No, no, no, I mean if you order, we're shipping really fast, we'll ship it tomorrow."
I said, "Well, why didn't you say "would be" instead of "is"? I'm not getting it 'cause I didn't order it. That's the whole point. I've been trying to track down an order I didn't make and that's not what they were telling me. They were trying to tell me that if I ordered something, it would ship tomorrow. This place has a very, very slow shipping process. Things in stock take two weeks before they even ship 'em. And then they come from Lantau Island, Hong Kong, via Japan, via Anchorage, via South Korea, then finally Louisville or wherever and then they show up. I know.
My point here, I am a communication specialist, highly trained, highly educated, highly developed. And it's a learning experience, it makes me think, okay, how do I say things to you and how are you interpreting them? I examine this stuff all the time. I try to be as precise as I can. In fact, it really gets frustrating.