Communication Tip of the Day from Treat Consulting: IN THE 21ST CENTURY, YOU ALWAYS WORK FOR YOURSELF. A mindset aimed at helping you develop your career potential to the max in the 21st century is ‘work for myself’ whether you do in actuality or not. Here’s why: Motivation is intrinsic. A ‘work for myself’ mindset can ‘goose’ your motivation at all the right times, i.e., higher performance, promotion, changing companies, quitting your day job, etc. With stronger motivation comes greater success. Go for it!